"Invent like a startup, go to market like a grownup!"
Monday 31 March 2014, 1pm to 530pm, the Pretotype Company UK is at Campus London with its first official event in the UK!
Register on Eventbrite for your free ticket and meet us on the 3rd Floor at 1pm!
Here's what's it about...
"Make sure you are building THE RIGHT it before you build IT right!" ...sounds pretty obvious, but we all like to fall in love with OUR product/innovation/idea and spend ages building it exactly as we think it should be built, instead of making sure that it's the right thing to build in the first place! I know, I know, we're just hackers and that's what makes us tick, MAKING things!
And of course, as soon as we build it, customers will come in flocks, won't they?
He will introduce us to Thoughtland, where ideas and opinions make or break a business, and will help us get out of there as soon as possible.
We will learn the tools of the trade to "Invent like a startup and go to market like a grownup!" and experiment them first-hand on real-life and fictious examples. We will also start to apply the tools to our own innovations. Real tools for m-hackers!
The term and concept of pretotyping was originally developed by Alberto Savoia in 2009 while he was working at Google as Engineering Director and Innovation Agitator. Since then, pretotyping has been spreading quickly and globally: Alberto's book Pretotype It has already been translated into several languages, classes on pretotyping are being taught at Stanford and other universities throughout the world, and now pretotyping has just landed in the UK!
The event sponsors are
- CampusLondon - supporting the TechCity startup ecosystem - offering a great location for the event
- LearningStartupUK - Hands-on training for Innovation and Sales - offering the trainer's time
- thePretotypeCompany - Invent like a startup, go to market like a grownup - offering the event content
- yourCompanyName here - check how to sponsor the event's catering