Pretotype Concept: Because traditional concept testing does not work
(but there wasn't any better alternative until now)
We all know why traditional concept testing is flawed
- The test is not real - consumers don’t buy concepts they buy products
- The respondents are not real - survey monkeys or focus groupies working for money
- The results are not real - no proven link between test results and market success
We at Pretotype Co. have developed a better, more realistic way to test innovative concepts, leveraging the science of consumer psychology + pretotyping:
- Real test - consumers see products not ideas
- Real respondents - respondents are genuine category enthusiasts
- Real results - demonstrated link between results and market performance
Pretotype Concept - Welcome to the REAL WORLD OF CONCEPT TESTING !
To learn more about Pretotype Concept Testing and how it can help your company become more efficient at Product Innovation, get in touch
You, the Lead User!
We are partnering with global players in FMCG innovation to fine-tune Pretotype Concept to the real needs of innovators in the industry. If you're interested to become a lead user, get in touch! or register below - we are excited to start working with forward looking companies to subvert the current approach to concept testing and increase innovation success rate in FMCG!